Legal analysis and consumer guides on deceptive pricing — California B&P § 17501 and beyond.
California's B&P § 17501 requires retailers to sell a product at its 'original' price for 90+ days before running a sale. Here's how fake sale pricing works, what violations look like, and what attorneys and consumers can do.
Thursday Boots has been flagged for 258 confirmed pricing violations — 63% of all violations FakeTag tracks. Their compare-at prices have never reflected genuine selling prices. Here's what the data shows and what California law allows.