FakeTag tracks retailer pricing and exposes companies running illegal "sales" where the original price was never real. Search violations. Report fraud. Hold them accountable.
We monitor product pricing across major retailers, logging every price change against the 90-day legal standard.
When a retailer advertises an "original price" that was never the real price, we flag it with the specific law they're breaking.
Consumers can search violations, submit reports with evidence, and connect with attorneys who specialize in pricing fraud.
Major brands have paid millions in settlements for deceptive strike-through pricing. These aren't edge cases. They're business strategies that rely on consumers not checking.
Under California B&P Code § 17501 and similar state laws, retailers cannot advertise a "sale" unless the original price was the actual prevailing market price within the last 90 days. Violators face class action lawsuits, injunctions, and millions in penalties.
FakeTag is building the world's first consumer-powered database of deceptive pricing violations. Because if a sale isn't real, someone should say so.